The need for a community manager

While it always ideal that networks evolve and grow with minimum intervention, a role of a community manager cannot be ignored. A community manager who understands the power a social collaboration tool can act as a catalyst, to ensure that the organization derives the desired benefits. I read  good article recently which provides insights into what kind of roles a community manager plays.

Here are some:

• Welcome Wagon
• Gardener
• Referee
• Listener and Moderator
• Member Advocate
• Brand Spokesperson
• Nurturer of Brand Champions
• Someone Who Measures, Analyzes, Adjusts, Rinses, Repeats

For more details checkout the article.