It’s not enough that you are absolutely fantastic. Success today is largely dependent on how well you manage your ecosystem.
(Corollary: And it is impossible for you to innovate and succeed all alone.)
This seems to be the main theme of ‘The Wide Lens: A New Strategy for Innovation’, an interesting book that I chanced upon through Forbes.
I especially liked the term ‘managing your dependence’. It succinctly covers all kind of partnerships that an enterprise has to forge and nurture to be successful – employees, customers, vendors, channel partners and others.
Needless to say, this is a subject close to my heart. After all, at KineticGlue, we are enabling our customers just do this – ‘manage their dependence’.
The book illustrates several examples of great successes – enterprises that have managed their ecosystem well and failures – brands/ products that, despite being radically innovative, failed, because they did a poor job of managing their ecosystem. It looks like an interesting read!