A multi-million retail conglomerate with hundreds of stores around the country.
This rapidly expanding multi-brand, multi-store retail conglomerate serves thousands of customers every day. It relies heavily on stores’ feedback to keep track of customer expectations and demand. While sophisticated analytics systems are in place, the company found that it was missing a system through which marketing insights can be shared instantly and easily to enable the company to act faster.
KineticGlue helped the company to set up a business social network for marketing teams across the company. This network allows these teams to share learning and insights, by choosing a format that works best for their busy and often unpredictable day.
Sales staff now posts feedback via its mobile phones into a central group in the business social network. Not only is this real time, it is visible to all store personnel.
Typically high-attrition sales staff now feels much more engaged with the organization.
Marketing teams of different brands have taken to the business social network easily. They now have an agile system that allows them to share strategy, results and insights quickly and take proactive measures. For example, as new stores open, learning is shared in real time. This is proving invaluable for other stores that will open soon in the same location.