Everyone understands that today’s businesses have become more distributed, more global. Teams do not sit together; colleagues do not see each other. Yet organizations still use tools and software built for yesterday’s paradigm of co-located teams.

KineticGlue puts together a sensible ensemble of social applications, designed specifically for a dynamic enterprise environment. While it’s rich people profiles make it easier to discover and connect with people, its group-based structure allows people to get connected with their teams, interest groups and expert community. Its true social software capabilities make discovery of most popular discussions, most useful documents and forums, as a natural way of work.

Business Reality #2: Important discussions are hard to thread together. And even if done, they are lost to posterity.

What was the rationale behind the pricing we offered to a customer we acquired one year ago? What is the learning from our past marketing campaigns that we implemented in our current one? Such questions are hard to answer.

That is because, discussions and important decision points today are lost in emails, telephone conferences, documents and worst still, in people’s minds. Even if outcomes could be tracked, getting to know the rationale behind those outcomes is almost close to impossible.

KineticGlue's social software provides a simple solution to this woe – it enables people to glue any relevant piece of information together – formal or informal. For example, project-related discussions can be linked to the relevant tasks, reviews and feedback can be posted as comments on documents, polls can be used on blogs to get feedback. The powerful search engine and smart tags only make it easier to retrieve information, however old they are, anytime.

Business Reality #3: As business becomes more mobile, information resources - people, documents and discussions need to be available on any device anywhere.

Laptops have shrunk to tablets and smart phones. But the need to access almost anything that one wants anywhere has only grown. The smart way is then to get all such resources accessible through these devices. That's precisely what we have done.

KineticGlue cross-platform enterprise social software mobile application is accessible through most of the mobile phones and tablets – iPhone, Android, BlackBerry, Windows and more. It enables people to access important documents, discussions and keep in touch with their team, on the move.

Business Reality #4: Organizations are relying more on self-organized, agile groups to drive work. However there are no tools to allow these groups to form and collaborate seamlessly.

Your marketing team rolls out new campaigns every other month. Your product team now has monthly release cycles. Every sales cycle now needs people from the product and technology department, project teams, presales and sales. Teams converge and disperse so fast and for a very short span of time.

Emails are flexible, but are chaotic. Project systems are structured, but not flexible. A business social software application like KineticGlue provides the right solution.

Groups in KineticGlue social software allow teams to powerfully collaborate with a variety of tools. Within groups, subgroups can be created either for mimicking organizational structures or for having more specific discussions with a select group. Microblogging inside a group becomes a great way of sharing updates. Discussions and news provide the channel of sharing and discussing ideas and receiving feedback. Projects, events and documents complete the picture, by providing the necessary framework for a more structured collaboration.

Business Reality #5: As individual success is increasingly driven by the strength of an employee's network inside the company, we need better tools to measure and monitor individual networks.

As jobs get more enriched and multifaceted, it becomes essential for an individual to be highly networked. Several researches prove that an individual’s performance in a knowledge-intensive work is directly proportional to her network strength. The emphasis is not on the number of people on one’s contact list, but on the quality and the variety of these contacts.

While our social software KineticGlue helps individuals to discover and connect with people, it also lets organizations understand the natural coalitions, the activity hubs, and local leaders in their enterprise. Managers get to know who their team members connect with, where they spend their time and which areas they’re likely to influence. This insight helps them understand individual career aspirations, team strengths and weaknesses and spot future successors for key positions.

Business Reality #6: As organizations flatten the pyramid, they are hitting the Dunbar limit and need tools to scale managerial span.

Flat organizations pose challenge to the traditional Dunbar limit of 150 people with whom an individual can have a steady, unassisted relationship. In a professional context, this relates to the number of people a leader can connect with and lead. Flatter organizations call for leaders with contrasting supervision styles - low touch, but high impact.

KineticGlue, oursocial software enables leaders manage large teams. Team and project-based groups enable supervisors to keep track of their team’s daily activities. Real-time activity streams push the latest progress updates and questions/ issues to the top, enabling managers to intervene where required. The rich people profile in KineticGlue enables managers to know their team members well and what they’re doing, enabling a better connection even if face-to-face interactions are few. The inherent social flavor of the platform makes employee recognition easy. Such frequent recognition is very important, especially in large teams, for enhancing employee morale and motivation.

Business Reality #7: Next gen workforce is most comfortable with networks as a means of communication. Social networking posts have already crossed emails in the consumer space.

Across the world, Millennial - the young workforce between mid-teens to twenties, are flooding the workplace. This next gen workforce has mastered the art of deriving value from social software tools in their personal world. To them, business social software is only a natural extension.

With KineticGlue, organizations get to use the best of social software tools to communicate with their employees, in a manner that appeals to them. Discussions, news and microblogs, help organizations create bilateral communication channels with its workforce. Traditional applications like project and document management get the necessary social facelift (without losing the essential controls) enabling enterprises to accomplish professional work, but with the new-age approach.